Forever 21 Is Opening Up a Beauty Store!!!

If you're makeup obsessed and love Forever 21 then I have some good news for you!

Forever 21 is opening up a one stop shop for all your makeup needs called Riley Rose.

The new beauty boutique will use digitally-focused features to deliver hair, beauty and makeup products. 

Customers can stock up on brands like Lipland, Lime Crime, and Lemonhead L.A., as well as some Korean beauty brands that have recently reached the U.S., like B.By Banila, Dearpacker, and Nuca.

Riley Rose will also offer mainstream classics like Essie and Stila.

The boutique will be geared towards millennial and Gen-Z shoppers, with in-store entertainment that encourages social media engagement.

The first Riley Rose store will open up on September 30th at the Glendale Galleria.


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