Credit: YouTube

A new anti-tobacco PSA premiered on Sunday and aired during the MTV Video Music Awards. 

The ad shows dozens on celebs lighting up and smoking cigarettes. The campaign claims stars are inadvertently giving “big tobacco tons of free marketing.”  

The video, created by The Legacy Foundation’s Truth initiative, argues that celebrities are giving the tobacco industry free advertising, and sending the message to kids that smoking is cool.

What do you think of the ad?