Today marks the opening day for Amazon's cashierless convenience store!
Amazon Go had a 14-month trial run open only to the Seattle company's employees. But starting today, the Seattle store will be open to the public.
The store requires customers to scan their smartphone on the way in, tracks them with cameras and other sensors as they browse, and, when they take an item off the shelf, adds it to a virtual cart. Groceries are charged to the customer’s Amazon account when they leave with their goods.
Beginning at 7 a.m., the store is open to anyone with the Amazon Go smartphone app and a linked Amazon account.