The last week in April 2018 might as well be coined the 'National Week of *NSYNC Celebration.' Ahead of receiving their star on the Hollywood Walk of Fame on April 30th, the legacy and fandom of *NSYNC is being honored in the most millennial way possible - a pop up store in Hollywood, California!
Cleverly titled #TheDirtyPopUp - playing off the intro lyric to their Billboard Hot 100 top 20 hit Pop - the store is a complete fan-service. Filled with memorabilia, merchandise, and plenty of Instagram-able photo opportunities it's any *NSYNC fan's dream come to life. Their website states the experience will feature "engaging photo activations that pay homage to iconic visuals from the group's career" and have "authentic props, wardrobe, artwork and photography on display."
The pop-up is free and open to the public, but will only be in operation for a limited time. According to the official *NSYNC website, visiting hours are 12PM - 9PM on April 30th and 12 PM - 8PM on April 28th, April 29th and May 1st. It is located at Cinematic Pictures across from SWEET! at the Hollywood & Highland Center (6801 Hollywood Blvd STE 200A, Hollywood, CA 90028).
Visitors of The Dirty Pop Up can also expect to have a first look at some brand new limited run *NSYNC merch, as the launch of the pop-up shop is doubling as the launch of the group's official merchandise capsule collection.
However if you're not fortunate enough to make it out don't worry - the new line of *NSYNC branded apparel and accessories will be made available for purchase in their official online store on April 30th. It's not going to break your bank account either, the range of products runs from about $30.00 to around $125.00.
Perhaps one of the biggest highlights of #TheDirtyPopUp is the recreated *NSYNC fan's bedroom. Visitors can snap a picture for their social media and instantly transport themselves back into their childhood living quarters.
The space is decked out with *NSYNC posters, pictures and accessories - all the way down to the bedsheets. A special note about the decor is that it was mostly fan sourced. Band members Lance Bass and JC Chasez stated in an interview with 104.3MYfm's DJ Lisa Foxx "It's fun because when we started building this pop up store, this is for the fans, we asked them to bring us some of their memorabilia. A lot of this stuff is theirs."