New year, means a new flavor of Doritos!
Introducing: Doritos Blaze.
Doritos Blaze chips will be in stores starting tomorrow, January 4, joining red Nacho Cheese and blue Cool Ranch as a staple flavor.
Apparently, the new flavor smells like hot sauce, however it tastes more sweet and spicy.
The chips' ingredient list includes jalapeño powder and "spices," plus tomato, onion, and garlic powders.
In a press release, Frito-Lay hinted at more hot flavors to come. "While the new Doritos Blaze platform is initially launching with one spicy flavor, Doritos will look to expand the platform in the future."
Doritos Blaze will be sold in 9.75-ounce bags for a retail price of $4.29 and 3-ounce bags for $1.69.