Look out for Doritos for women to hit the shelves soon... because apparently Doritos were only for men before...?
PepsiCo has claimed research has found women do not like to crunch loudly or lick their fingers when eating in front of others. So they are making a chip that doesn't crunch and that will be less messy.
Global chief exec Indra Nooyi said, "You watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom."
"Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers."
These seem totally unnecessary to me... I can eat crunchy food if I want to! Now maybe if they make it calorie free, then I'd be into it.