"Future Forward" Swimsuit Line Is Embracing Body Hair, Cellulite & More


Chromat is a self-titled "future forward" fashion brand, that just released a new swimsuit line that is aimed to include all body types.

They have a list of "pool rules" we should follow which include, appreciating body hair, celebrating cellulite, no age restrictions and welcoming scars and stretch marks. This is far from your typical swimsuit campaign and is a breath of fresh air!

Their photo shoot features woman of all shapes, sizes, ages and abilities. 


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