1st UCLA, Now USC Allowing Alcohol Sales To Return At Home Games

It's been ROUGH since the start of Covid...but it looks like USC AND UCLA want to offer fans an option for some 'celebratory fun'...a little sippy sip of alcohol while LOUDLY CHEERING THEIR FOOTBALL TEAMS ON!! Following the announcement of rival UCLA, that 'beer and wine sales will be allowed at their Rose Bowl home games this year for the first time since 1989', USC announced today...for the first time since 2004, for their upcoming football season, they will allow alcohol to be available for purchase at their home games at the L.A. Memorial Coliseum. Sales will be discontinued at the end of the third quarter. Several other Pac-12 schools already permit beer and wine sales. So drink up Trojans and Bruins fans! JUST BE SURE to UBER there and or plan for a sober driver and ENJOY! BE SAFE🙂