Reese's Plans To Introduce Thinner Peanut Butter Cups

Reese's Plans to Introduce Thinner Peanut Butter Cups

Reese’s Peanut Butter Cups are getting a more slender look in the new year. On a call with investors on Thursday, the Hershey Company revealed that they will debut Reese’s Thins in 2019.

The cups will be 40% thinner with nearly half the amount of chocolate and peanut butter filling than the original candy. Michele Buck, Hershey North America’s president, said the new product hopes to “appeal to those consumers who want something sweet with more permissibility.”

Business Insider also reported that the thins will be available in both milk and dark chocolate cups.

This will certainly be a hot topic at your Halloween gathering today.  In my opinion, this idea is silly.  Reese's Peanut Butter Cups are perfect, just the way they are!  Leave perfection alone!


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