Burger King To Deliver Whoppers To Drivers Stuck In LA Traffic
The direct-to-car delivery service will use motorcyclists to delivery food to those stuck in traffic jams using real-time data to pinpoint Burger King fans on the road.
According to CBS LA, Burger King will begin delivering food to drivers caught in traffic in Los Angeles...this, after a successful test on the operation in Mexico City.
So exactly how would it work?
- Drivers order from the Burger King app when they are within a delivery zone (about a 1.9-mile radius from the closest Burger King restaurant).
- Once the order is placed, Burger King’s delivery people will utilize Google map technology through the app to pinpoint the driver’s exact location.
- Deliveries were reported to typically happen within 15 minutes from when the order was placed.
They're calling it the Traffic Jam Whopper. In fact, orders in the test were limited to a Whopper combo meal, including fries and choice of bottled Pepsi or water. And if you worried that this idea isn't a safe one...To ensure safety and avoid tickets, the app used to make orders will function using voice commands.
More details in the CBS LA video below...