And it is called "MMMhops"!! This is probably the greatest thing they could have done...I mean "MMMhops"?! It just doesn't get any better than that. Some of you reading this might be thinking "Why is this name so great?!" It is so great because their tag line is "From The Guys That Invented MMMBop".

The greatness could have stopped there, but it didn't. The first place they launched this beer? At "The Hangover III" movie premiere!  Below is a picture that Taylor Hanson posted on his Instagram account of Ed Helms with one of the "MMMHops".