Lady Gaga Starring in Tiffany & Co's New Campaign! (VIDEO)

Lady Gaga is now the new face of fashion for Tiffany & Co's new collection, Tiffany HardWear!

The campaign will make its official debut during the 2017 Super Bowl, where the Joanne singer star in the brand's 60-minute short film.

The film features Gaga speaking about empowerment and her creative journey. 

"In New York, you're born knowing that Tiffany is the best, and that it is where the magic happens. The Brand is definitive and iconic, yet continues to push and evolve with the times," Gaga said of the brand in a statement.

Watch a clip of the short film below!

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