Company Markets Beer Based On Halloween Cereals


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While most types of cereals aren't considered seasonal, General Mills rakes in a lot of extra cash this time every year with its line of Halloween themed monster cereals that includes Count Chocula, Frankenberry and Boo Berry.

Now a Texas company is hoping to find the same level of success by releasing ripoffs of the spooky cereals but only in beer form.

The Ingenious brewery has released four new types of flavored beer, each of which bears a suspiciously close resemblance to one of the monster endorsed cereals.

The new beers include Stout Chocula, FrankenFroYo, Boo Berry Fluff and Yummy Mummy.

"Right now, we are doing our monster cereal series of beers and a lot of them stem from our childhood and our adult experiences," says Michael Broderick, the co-owner of Ingenious.

While Broderick says sales of the flavored beer have been good, there is no word on whether General Mills' lawyers have expressed any interest.