photo via getty.
Planters is changing its Big Game plans following the tragic death of Kobe Bryant.
The nut makers made headlines last week with a video teaser video in which the 104 year old company mascot appears to fall to his death. On Monday, the company said it had "paused" its ad campaign out of "sensitivity to those impacted by this tragedy".
The company says it will still run its planned Big Game ad, which includes a funeral for Mr. Peanut, during the third quarter of the big game. Instead, the changes affect other advertising planned for Twitter and Youtube.