Love this! I'm not sure how many pieces of Ikea furniture you purchased while in college. moving into your first apartment, furnishing a spare room or kids room but THIS sounds fantastic! Why give away your old stuff or sell at a garage sale for next to nothing, when the store itself is INVITING US BACK FOR MORE 😁
Ikea is testing out a new program, that would allow their 'loyalty customers' to sell their gently used Ikea furniture in exchange for store credit. According to CNBC...the items will then be available for resale in the retailer’s “as-is” section at discounted prices. Any customer can join the loyalty program for free. Fully-assembled furniture will be assessed based on its condition, age and functionality, but some categories of products like dressers will not be eligible for the program. “We are passionate about making sustainable living easy and affordable for the many, and want to be part of a future that’s better for both people and the planet,” said Ikea sustainability manager Jennifer Keesson.
More retailers are responding to customer demand for more sustainable products, which are more popular with younger generations. In recent months,Gap, Macy’s, J.C. Penney and J.Crew’s Madewell brand have partnered with resale platform ThredUp to test the secondhand market. Piper Sandler’s spring 2021 Gen Z survey found that 47% of teens have purchased secondhand goods and 55% have sold secondhand. The survey also showed that teens allocate 8% of their shopping time to secondhand purchases. The semiannual survey gathered results from more than 7,000 teenagers with an average age of 16.1. While much of the demand has been for secondhand clothing, Ikea hopes this behavior can transfer into furniture. Ikea hopes to roll out the program here in the US in the months to come...what do you think?
Would you sell your old Ikea furniture back for store credit?