MY L.A. - Your Community On MY

MY L.A. - Your Community On MY

MY L.A. - Your Los Angeles Community Affairs Show on 104.3 MYFM!


Tour de Pier Virtual Biking To Fight Cancer


WHAT: For the first time, the Tour de Pier, one of the most unique fundraisers in the U.S. went virtual. This year, the award-winning, outdoor fitness charity event that generally attracts more than 10,000 cyclists and attendees annually pivoted from the beautiful Pacific Ocean shores of the Manhattan Beach Pier and Strand to a new, high-quality digital environment, due to the coronavirus pandemic. Team or solo riders took part in an innovative Tour de Pier experience that allowed riders to pedal for a cancer cure virtually anywhere. 

“We know that cancer hasn’t stopped because we are in a pandemic. Our family, friends and neighbors are still being diagnosed every day. Pivoting our event to a virtual one ensures that we remain united in our mission to cure cancer and provide much-needed support for our beneficiaries,” said Lisa Manheim, co-founder,Tour de Pier

The Tour de Pier (originally scheduled for May 17) benefited three cancer charities whose respective mission is to advance innovative research and provide support services for cancer patients and their families: The Hirshberg Foundation for Pancreatic Cancer Research, Cancer Support Community Redondo Beach, and the Uncle Kory Foundation for Brain Cancer Research. Since 2013, the Tour de Pier has raised more than $7.5 million for cancer charities. 

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Event was held Sunday, September 13.

TOUR DE PIER EXPERIENCE: Participating riders were able to choose from four virtual experiences: (1) Ride from home; (2) take a spin class with event partners Bay Club and the new CycleBar Manhattan Beach, (with local health guidelines followed); (3) bike outdoors or, (4) personalize (i.e., jog, walk, surf, dance, etc.). 

HOW DID IT WORK: As a virtual ride, teams had no limits to the number of riders to fill a bike. There was no required fundraising beyond the registration fee, but all riders were encouraged to raise a $150 per bike as a suggested fundraising minimum (all registrants received fun swag). 

COVID-19 IMPACT: In the wake of the coronavirus pandemic, the Tour de Pier encourages all participants to take proper safety measures and comply with local and state public health guidelines. 

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Aired Sept. 6, 2020. On the show, Lisa Foxx spoke with Lisa Manheim, Co-Founder of the Tour de Pier and Former Director of the Hirschberg Foundation for Pancreatic Cancer. We discussed how TDP had to pivot to virtual and still find a way to raise a million dollars in the middle of a pandemic while getting folks to bike, spin, walk, jog, surf, or couch surf anything to raise the money for these 3 incredible cancer fighting organizations.

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