If you love Ulta Beauty and Target, you are in luck!
It has just been announced that Ulta Beauty is in a partnership to place shops in 100 Target stores by the middle of 2021. They will be located right next to Target's existing beauty sections and will mirror the beauty chain's existing stores.
Their announcement read "Ulta Beauty at Target reflects further evolution in our omnichannel strategy, rooted in unlocking the potential of our physical and digital footprints, creating more seamless shopping opportunities for our loyal guests and continuing to lead the beauty industry. More than ever before, now is the time for innovation in retail.”
Do you think this is a good idea?