IHOP is launching a new chain that will sell takeout pancakes in bowls!
Flip'd will be launching this summer and will basically be for the IHOP customer on-the-go! After the pandemic, consumers adjusted to ordering food online and off-premise sales rocketed. The first location will open in July in midtown Manhattan.
Customers will be able to order their food at digital kiosks or at the counter. Delivery and digital order pickup will also be available. Entrees include pancake bowls, customizable egg sandwiches, burritos and sandwiches!