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If you are getting the little ones ready to head back to school, keep this in mind!
Data is showing that parents are spending more than ever on school supplies. According to data from the National Retail Federation, they reported families will spend an average of about $850 per household for grades K to 12.
Lars Perner, a marketing professor said "Modern retailers, Target, Staples, Office Depot, even CVS -- those places tend to have very heavy sales on notebooks and pens and various other things. And I haven't seen those sales that much."
Data shows that there's an 8% increase in spending on back-to-school clothes and shoes.