Anheuser-Busch Has Bought This San Diego Distillery

Anheuser-Busch Has Bought This San Diego Distillery

Cutwater Spirits' Rum & Cola canned cocktail is one of my favorite adult beverages...So I took notice when I saw the news that Cutwater has been bought by beer giant Anheuser-Busch.

Originally part of Ballast Point starting in 2007, San Diego-based Cutwater rebranded itself in 2016 and opened its production facility, restaurant & bar in the Miramar neighborhood of San Diego in 2017. I've stopped by their facilities & love them.

Specific details aren't immediately available, but we do know that the Cutwater Spirits/Anheuser-Busch deal should officially close in the spring. Here's what Anheuser-Busch said in a press release:

Anheuser-Busch Welcomes Cutwater Spirits
Partnership Will Help Cutwater Spirits Grow Even Faster
Anheuser-Busch is delighted to share that Cutwater Spirits, an award-winning spirits and canned cocktail company, is joining their growing Beyond Beer portfolio.
Founded in 2016 by former Ballast Point executives, Cutwater Spirits has quickly become a leader in the premium ready-to-enjoy cocktail market with its high-quality ingredients, transparent packaging,and innovative combinations. In total, Cutwater Spirits has seven premium mixers, 14 canned cocktails and 16 types of spirits encompassing variations of whiskey, vodka, gin and rum. They currently distribute to 34 states and have experienced double and triple-digit growth since inception.
“We’re thrilled to have found a partner that understands our vision for Cutwater Spirits and will give us with the tools and resources to grow and thrive. We’re excited to join A-B and work with the team there to bring our spirits and canned cocktails to the world,” said Yuseff Cherney, Cutwater Spirits Founder.
Cutwater Spirits is based in San Diego, CA and operates out a 50,000 square foot production facility. The company, which will continue to be led by Yuseff Cherney, Earl Kight, and other Senior-level Managers will leverage Anheuser-Busch’s expertise in logistics & distribution, brand-building and packaging to scale the brand even faster.
“We’re excited to welcome the Cutwater Spirits team to the Anheuser-Busch family. We have tremendous respect for the brand that Cutwater Spirits has created and cultivated in just a few years and look forward to working with them to expand their premium canned cocktails to consumers across the U.S.,” said Marina Hahn, New Business Co-Founder, Anheuser-Busch. Cutwater Spirits will add premium ready-to-enjoy cocktails to Anheuser-Busch’s “Beyond Beer” portfolio, which already includes the Ritas, Spiked Seltzer, Babe Rose and HiBall. The partnership with Cutwater Spirits is subject to regulatory approval. Terms of the agreement were not disclosed.

Photo: Twitter


-All The Rage With Shelley Wade Blog

-@ShelleyWadeon Twitter

-@TheOneAndOnlyShelleyWadeon Instagram

-All The Rage With Shelley Wadeon Facebook

Sponsored Content

Sponsored Content